Contact Information

Development Stage (required)

Year Founded (required)

Management Team

Funding Sought (required)

Use of Funds

Current Monthly Burn Rate

Current Monthly Revenue

Current Investors

One Line Pitch

Make sure to keep this to one sentence. Include how much funding you are seeking and why you are seeking it (i.e. how will it be used?)


What problem does your business intend to solve? What opportunity does your business plan to exploit? Why have others not addressed it before?

Business Summary

This is a 1-2 sentence summary of your business, NOT your development project. Highlight the mission of your company.

Target Market

How large is the market, where it is, and who are the customers?


Describe your competitors and how you are positioned relative to them. Also show your unique competitive advantage.

Present Position

What has your business accomplished thus far? If you are in the early stages of development, describe what development has been completed to date. Include relevant details about feedback received to date (testimonials, customer feedback, etc.).

Sales Channel

Describe the channel you (intend to) use to sell your product (App Store, Steam, Google Play store, self-publish / direct sales, etc.).

Customer Acquisition Strategy

Describe how you will acquire your customers.


Show revenue, costs, and profits for three years. If your business is a startup, show expected revenues, costs, and profits. Best to use a visual here (i.e. Table).

Management Team

Describe the core management team including their years of experience and relevant work experience.